Apteka.ru is a nation-wide Russian web portal for searching and ordering medicines and other pharmaceutical products.
Apteka.ru creates a competitive advantage not only for Katren, but also for our customer pharmacies partnering with this service.
The essence of the service is that website visitors order pharmaceutical products on Apteka.ru and choose to pick them up at one of the listed partner pharmacies, whichever is more convenient to pay and collect the products. Katren delivers the order to the selected pharmacy on the next working day.
Apteka.ru improves the quality of medicine provision to end consumers:
- Drugs become more available (a wide product range throughout the country)
- Attractive prices
- High-quality medicines from the country's leading supplier
- Ease of ordering and choosing the nearest pharmacy
The main benefit for pharmacies is additional customers. After placing an order via the website, the customer will necessarily visit the partner pharmacy they've chosen; after making several orders, they will get used to going there.