31.01 2018

The on-line magazine Katren-Style is the most popular web site for pharmacy staff.

Ipsos Comcon has released the results of the autumn edition of its poll: “Producers’/ Pharmacists’ opinions”.

In December the International market research agency Ipsos Comcon finished the autumn edition of its poll “Producers’/ Pharmacists’ opinions”. Dispensing chemists and purchasing managers participated in the poll. Pharmacy staff were asked to name the internet resources they used most, and their favorite web sites, and to rate the usefulness of the information provided on such sites.

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The results of Ipsos Comcon’s survey showed that Katren-Style (katrenstyle.ru) is the clear leader in the list of the most popular and important internet resources used by pharmacy staff. In 2016 the magazine’s editorial staff concentrated on the development of the magazine’s electronic edition. The rubricator was reviewed, and adjustments were made to the development strategy. This policy was fruitful, and new members of the target readership were introduced to the magazine. Total views increased by a factor of 3.5, and the number of visitors by a factor of 2.5.

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Since 2015 the on-line publication has actively extended its webinar section: the webinars are led by experts in the pharmaceuticals sector and representatives of state bodies. In 2017 more than 130 different webinars were held for readers of the on-line publication Katren-Style.

In 2017 Katren-Style became the official digital partner of a joint project relating to medicine labeling, run by the Russian Federal Service for Supervision of Healthcare and the Federal Tax Service. As part of this cooperation, 10 training webinars were held, dealing with various aspects of the project, including identification signs, equipment, software, the way the various state services work together, etc. In 2018 this cooperation will continue.