07.07 2017

Number of Katren Webinar Participants Grows 9 Times in One Year

Over the period from January to June, more than 10,000 pharmacy employees took part in webinars of the Katren-Style online magazine. On average, each of them participated in 4 webinars.

In June, the international marketing research agency Ipsos Comcon completed the Spring Wave of the Pharma-Q study “Opinion of Qualified Pharmaceutical Chemists / Pharmacists”. The survey was conducted among dispensing chemists and purchasing managers. Pharmacy workers were asked to name their favorite and most read online resources and to assess the importance of the information that is published there. The Katren-Style online magazine is confidently among the top three leading Internet resources to which pharmacy workers most often refer.

Since 2015, the Katren-Style online magazine has been actively developing a format of webinar that has become particularly popular with readers, so that pharmacy employees could obtain additional knowledge. Experts in the medical field, teachers of leading universities of Russia and representatives of state bodies Roszdravnadzor, the Federal Tax Service and Rospotrebnadzor conduct lectures in webinars.

From January to June 2017, the total number of visits to Katren-Style webinars exceeded 40,000, while the participants amounted to 10,000. Compared to the same period in 2016, the number of visits to webinars grew 20 times, and the number of participants - 9 times.

“We have been developing the webinar project for a long time now. However, it is the last 10 months that we managed to achieve significant results, as we completely changed the development strategy, shifting from the original printed women's glossy magazine into an expert online publication,” says Editor-In-Chief of Katrenstyle.ru Vladimir Itkin. “The idea to transfer the publication onto the Internet not only proved to be justified, but also brought good dividends. In restructuring the site, we decided to carter to two main requests of our audience, that is, qualified pharmaceutical chemists and pharmacists. This includes information on our product range (here, we invite pharmacies to connect with producers interested in promoting their products) and the clarification of pharmaceutical legislation, which is often difficult to sort out without profile experts. Most of our articles and webinars are devoted to these two topics, and in organizing them, we closely cooperate with state regulators, the National Pharmaceutical Chamber, professors and leading coaches.”

The number of Katrenstyle.ru readers is rising together with the webinar audience. In one year, the number of views increased 4 times, while the number of unique visitors grew 2.5 times. In the first half of 2017, more than 200,000 unique users visited the online resource.

In 2017, Katren-Style became the official media partner in the experiment on the labeling of drugs conducted in conjunction with Roszdravnadzor and the Federal Tax Service. Every month, Katren-Style conducts several webinars within the framework of this project.