27.06 2017

Katren-Style Online Magazine Is One of Three Most Popular Online Resources for Pharmacy Workers

Ipsos Comcon has published the results of the most recent round of the Pharma-Q study “Opinion of Qualified Pharmaceutical Chemists/Pharmacists”.

This June, Ipsos Comcon international marketing research agency completed the spring round of the Pharma-Q study “Opinion of Qualified Pharmaceutical Chemists/Pharmacists”. The survey was conducted among dispensing pharmacists and purchasing managers. Pharmacy workers were asked to name their most read and favorite online resources, and assess the importance of the information that is placed there.

Katren-Style online media (katrenstyle.ru) has confidently taken its position among the top three leading Internet resources most contacted by pharmacy workers. And comparing the popularity of the online magazine with other similar resources in the rating, Katren-Style can easily take first place. Since 2015, the online media has been actively developing a section of webinars, where experts in the field of pharmaceutics and representatives of state bodies like Roszdravnadzor, the Federal Tax Service, and Rospotrebnadzor were invited lecturers. In 2017, Katren-Style became an official information partner supporting the experiment on medicines labeling conducted jointly by Roszdravnadzor and the Federal Tax Service.

The Apteka.ru service has once again emerged at the top of the rating. Almost 50% of the respondents named the service the most important and most read Internet resource. For the first five months of 2017, the number of unique visitors to the Apteka.ru site amounted to 15 million people.

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Source: Pharma-Q Study “Opinion of Qualified Pharmaceutical Chemists/Pharmacists”, Ipsos Comcon; Spring, 2017