Apteka.ru – best digital project of the year
On April, 20st Moscow hosted "Platinum Ounce" the annual All-Russian open pharmacy competition.
The best representatives of the pharmaceutical industry (by the end of 2016) were named that night: suppliers, distributors, drugstore chains and single pharmacies. Apteka.ru became the winner in " Vector of the year" nomination.
More than 4 million visitors a month visit the Apteka.ru website (4,135,388 in March) and make over 400,000 orders. Apteka.ru entered the TOP-30 list of largest Russian sites according to the E-Commerce Index TOP-100 2016 rating from the Data Insight analytical agency. Apteka.ru took 23rd place in the general rating, which is 10 positions higher than last year. Apteka.ru won first place among the online resources in the field of beauty and health. Moreover, in 2016 the resource showed an almost twofold increase in the number of orders*. Concerning the number of orders, Apteka.ru ranks 7th in the rating.
*An “order” on the http://www.apteka.ru/ site indicates an application by the user on the said site, addressed to Katren JSC from the pharmacy organization for the delivery of selected goods in accordance with the delivery agreement concluded between the Katren JSC and the user.