Apteka.ru Enters TOP-30 Largest Russian Websites by Sales Volume for 2015-2016
The think tank Data Insight has published its E-Commerce Index TOP-100 2016 rating. The rating incorporates the hundred largest Russian Internet resources by sales volume.
In the overall rating, Apteka.ru took the 23rd place, which is 10 places higher than its rating last year. Apteka.ru is an exclusive online resource specializing in beauty and health. Last year, its sales volumes increased more than twice. Moreover, in 2016, the online resource showed an almost twofold increase in the number of orders*, while its average check increased by 4%.
Once a year, the think tank Data Insight publishes an overall rating of Russian online stores. The research is based on a comprehensive methodology for rating and data collection, partly including a stage-by-stage refinement of rating data collected from the representatives of the shops themselves. Some of the information used includes the monitoring of the number of orders, data provided by the sites under investigation, open data, the monitoring of site traffic. Estimates obtained from various sources and methodologies are compared to each other to exclude invalid or fraudulent data.
The top of the rating belong to such well-known players of the Russian e-commerce market as wildberries.ru, ulmart.ru and sitilink.ru as well as online electronics stores: M.Video, Eldorado and Svyaznoy.
Apteka.ru was established by the Katren Company in 2012. The annual number of applications submitted by users on the website is increasing several times. In 2016, Apteka.ru was rewarded two prizes by the Green Cross Foundation for Pharmacists Award in the nominations for Social Project of the Year and Pharmaceutical Brand of the Year.
*The term ‘order’ on the www.apteka.ru website and/or in this press statement can be understood as an application submitted by a user of a specified website to Katren JSC on behalf of a pharmacy to deliver the selected goods in compliance with the supply contract entered into between the latter.