Apteka.ru Wins in Two Nominations of the Green Cross Foundation for Pharmacists Award
October 12, 2016, Novosibirsk. – Apteka.ru, a project developed by the leading Russian pharmaceutical company Katren JSC, was recognized as the best drugstore brand and as the best social project of the year.
The second Green Cross award ceremony was held on October 4, 2016 on the premises of Swissotel Red Hills as part of the 7th Pharmacy Summit. More than 100 nominees competed in 25 nominations divided into 5 categories.
The winners were selected in a two-round voting. In the first round, the members of the Expert Council, i.e., representatives of pharmacy chains, consulting companies, educational institutions, professional associations, distributors, mass media and advertising agencies, were voting simultaneously with the society of pharmacists. The latter cast their votes on the official Green Cross Foundation for Pharmacists Award web site at www.green-cross.pro.
In 2016, for the first time ever, the award was presented in the special nomination "Pharmacy Brand of the Year." Competing in this category were the companies and projects, which could not be identified as strictly pharmacies or pharmacy chains. The Jury awarded Apteka.ru the grand prize in this nomination and made a special note of the unique solution developed by Katren JSC. It also recognized Apteka.ru's efforts and successful marketing campaigns boosting customers' brand awareness and creating a positive image of the project.
Apteka.ru also won in one of the most prestigious Award's nominations, the "Social Project of the Year." The experts gave Apteka.ru high mark for the services offered to the residents of Russia, including equal access to a wide range of medicinal drugs, reasonable prices, rapid delivery, compliance with the legislation and guaranteed quality of products.
"We are proud that the society benefits from our project. All users, in any region of Russia are rendered access to more than 12 thousand pharmacy goods. Apteka.ru provides equal access to medicinal drugs to millions of people from all, even the most remote, parts of our country. Shoppers do not have to waste time searching for rare drugs or a better price. They can specify the pharmacy of delivery and enjoy high-quality products," said Igor Chudnov, Marketing Director of Katren JSC.
Katren JSC is the largest pharmaceutical distributor in Russia and is part of the OJSC Katren Group. The total area of its warehouse complexes comprises 121,500 square metres. In 2015 JSC Katren’s trade turnover totalled 203 billion roubles, and it held 18.4% of the market share of the direct supply of pharmaceuticals. JSC Katren works with 701 suppliers and has 23 branches throughout Russia. Katren supplies to 44,235 end-delivery points.