15.07 2016

Apteka.ru is the first most popular website among pharmacists

In June, Synovate Comcon, an international market research agency, updated its regular survey “Pharma-Q – Pharmacists opinion”.

The poll held among pharmacist and wholesale buyers, who were asked to name their favorite paper / online media and to evaluate published information relevance.

Apteka.ru website is the undisputed leader: almost 50% of the pharmacists and purchasing managers use it. Apteka.ru is online service of drugs ordering, created by Katren. Pharmacists use it to make purchases and receive information about new products and producer's promotions. Number of website suppliers is above 700.

Katren Style web magazine – katrenstyle.ru – takes the second place for audience among websites.


Favourite and important websites, April 2016


According to Synovate Comcon, in April, 2016 the Katren Style paper magazine ranked first for readability and the information importance among professional pharmaceutical media. Concerning a format change and online audience orientation, Katren Style Pharma and Katren Style Doctor paper magazines are not published since June, 2016 – all materials are published on katrenstyle.ru.

Source: Pharma-Q survey "The opinion of pharmacists/chemists", Synovate Comcon, April 2016


Most read and most important paper magazines, April 2016 (TOP 10+)