DSM Group names Katren-Style the leader
The Katren-Style Pharma magazine has been recognized by the experts as the most popular specialized pharmaceutical publication.
Source: DSM Group, audit of the Russian pharmaceutical market
According to the survey carried out by the DSM Group marketing agency, Katren-Style Pharma magazine is the most popular specialized pharmaceutical publication in the professional community. More than 30 thousand pharmacy workers from 27 regions of Russia took part in the research. 21% of respondents answered that they read Katren-Style more often than any other specialized publication. To recap, our magazine also leads the Synovate Comcon industry publications rating since May 2010 by the number of readers and significance of its contents to the audience.