Katren retains its position as the number one distributor in terms of service quality
Ipsos has completed its ratings for Autumn 2020. According to the results of Pharma Q’s survey of the Russian pharmacy sector, Opinion of Qualified Pharmaceutical Chemists, SPC Katren JSC is the leader in the pharmaceutical distribution market.
One of the main focuses of the survey was the activities of distribution companies. Distribution services were assessed in terms of various parameters:
- prices and pricing policy
- whether the product range met pharmacies’ requirements
- how often items were unavailable
- frequency of deliveries, delivery terms etc.
The index of pharmacy satisfaction with distribution services is calculated as the proportion of the pharmacies working with a particular distributor who gave that distributor company in question the maximum rating of 5 points.
Compared to the results of Pharma-Q’s survey in spring 2020, the proportion of respondents who gave Katren 5 points for its work as a distributor had increased, from 61% to 66%. Katren continues to hold the first place in terms of pharmacy satisfaction.
Fig. 1 Satisfaction with service quality (% of respondents)
In terms of this parameter (satisfaction index) Katren is the leader and since October 2013 to date it has consistently been named by respondents as the most important distributor. The gap between Katren and its closest competitor (Protek) increased to 14%: 38% for Katren and 24% for Protek, – six months earlier Katren’s lead was 10%.
Fig. 2 The most important distributor (% of respondents)
Moreover, in terms of the ratings for various aspects of its service, Katren’s strengthened its position, becoming the leader for each parameter. In particular, for pricing policy, Katren was ranked number 1 after occupying the 3rd place in the previous survey.
Fig. 3 Assessment of the various aspects of its service (% of respondents working with a particular distributor who gave that distributor company the maximum rating of 5 points)
A total of 2072 respondents took part in the survey, of whom 577 were pharmacy managers responsible for purchasing, as well as pharmacy managers and deputy managers.