Promotion

Promotion Opportunities


APTEKA.RU

APTEKA.RU is the largest on-line service for finding and ordering* pharmacy goods. With the help of apteka.ru, end consumers can place orders, and then collect them from their chosen pharmacy, as long as it is a partner of the service.

Apteka.ru is now one of the top 5 pharmacy sites in the world** and one of the top 100 web sites overall***, and it also heads the list of the top 10 participants in the pharmacy sector, according to Data Insight****.

Apteka.ru won the first prize in the category Organiser of the Year in the Digital Health Awards-2019.

In 2019 the Apteka.ru project was also named Best Reservation and Ordering System in the Green Cross International Pharmaceutical Award *****.

Advertising with Apteka.ru

  • Advertising banners
  • Advertising articles
  • Partner articles
  • Search optimisation
  • Targeted e-mailing
  • Partner webinars
  • Using promotional codes, discounts samples and special offers to generate consumer interest

The APTEKA.RU website gets more than 13 million visitors  and 82  million views per month

The network has over 17 000  pharmacies where the consumer can buy* your product after seeing your advertisement

The site’s content is identical across the whole of Russia

For all questions relating to the promotion of your product range through APTEKA.RU, contact the Katren Group Supplies Manager who is responsible for your contract.

To place an order for advertising contact us by : e-mail redaktor@katren.ru

 

* “Ordering”, or “placing an order” on www.apteka.ru means request by a visitor to the site for a product from a pharmacy, which is submitted to Katren JSC, followed by the purchase of said product from the pharmacy in accordance with a delivery agreement between the pharmacy and Katren JSC. The visitor chooses the product and the pharmacy from those available on the website.
** According to data provided by the SimilarWeb analytics platform, 2020.
*** Rating of the top 100 sites by E-Commerce Index, 2019.
**** According to data provided by the Data Insight international analytics agency, 2020.

*****The Green Cross Foundation for Pharmacists Award is an international professional award for specialists in the pharmaceutical community, judged at a national level by leading managers of pharmacy chains, qualified pharmaceutical chemists and pharmacists.


KATRENSTYLE.RU is an on-line journal for doctors and pharmacy staff.

KATRENSTYLE.RU is an on-line journal for pharmacists and medical staff, which publishes up-to-date news affecting the sector, interviews with market leaders, and current problems relating to pharmaceutical practice and the law governing the sector.

The site receives an average of 190,000  unique visits a month, with 410,000 article views  a month.

Katren-Style is the most popular web site for pharmacy industry professionals (according to data from Ipsos Healthcare, December 2019). Its target audience is pharmacy staff. The site is also visited by manufacturers of pharmaceutical products and students of specialized educational institutions.

Advertising in Katren-Style on-line journal

  • Banners: on main page,  on all pages, on editorial pages, on the most popular pages - Webinars, and Readers Questions Answered  
  • Text advertising: an article about your company or products, information on your goods in the form of an editorial or partner article
  • Webinars

For all questions relating to the promotion of your product range through Katrenstyle.ru contact the Katren Group Supplies Manager who is responsible for your contract.

To place an order for advertising contact us by: e-mail redaktor@katren.ru


Webinars

Katren’s webinars are the first online interactive professional education project for pharmacists. A webinar can provide a perfect start to your advertising campaign to promote a new product whilst also being a useful informative and educational event that can boost sales of products that are already known to consumers. And starting from 2017 webinars can be accessed by end consumers who use the Apteka.ru service to search for and order medicines.

The minimum number of participants is 250, and depends on the subject of the webinar.

The webinars can be accessed by participants from all parts of Russia, including where your company has no medical representatives.

Direct access to end consumers or to specialists responsible for deciding which products to stock, and for selling the products.

Participation options:

  • Holding an advertising webinar on your products
  • Sponsoring an editorial webinar

For all questions relating to the promotion of your product range through Katrenstyle.ru contact the Katren Group Supplies Manager who is responsible for your contract.

To place an order for advertising contact us by: e-mail redaktor@katren.ru


WinPrice

WinPrice is a program for electronic orders developed by Katren JSC for its client pharmacies.

Advertising with WinPrice

  • Banners
  • Advertising modules

Coverage: approximately 20,000 pharmacies in Russia.

Pharmacy managers, and purchasing managers use the software on a daily basis.

You can use the software to send out advertising information on your products, contest messages, notices about changes to the law etc. to pharmacy staff in an efficient manner.

For all questions relating to the promotion of your product range through WinPrice, contact the Katren Group Supplies Manager who is responsible for your contract.

To place an order for advertising contact us by: e-mail redaktor@katren.ru